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Behind The Brands

PURE KITCHEN

FRAMEWORK

PURE FIT

PURE YOGA

Offerings

Amber Stratton is a well-accomplished and respected leader in the boutique fitness and wellness industry. She brings over 20 years of experience in movement and more than 14 years as an owner-operator, building businesses that are both profitable and deeply rooted in the community.

She is the co-owner and operator behind Pure Yoga, Framework, and Pure Fit, collectively representing eight boutique fitness studios in Ottawa and Toronto and is also a partner in Pure Kitchen. In addition, she leads two online platforms, extending her approach to wellness beyond physical spaces and into a broader, connected community.

Amber is known for her ability to blend strategy with intuition, creating brands and spaces that feel elevated, intentional, and deeply aligned. Her work is grounded in real experience: leading teams, navigating growth, evolving through challenges, and consistently refining what it means to build something that people trust.

Through her coaching and mentorship, she supports entrepreneurs, teachers, and studio owners in building sustainable, aligned businesses. Ones that not only succeed, but truly last.

  • This is personalized, high-level coaching designed for individuals who are building, refining, or scaling within the wellness and fitness space. Whether you’re a new teacher finding your voice, an entrepreneur navigating growth, or a studio owner optimizing operations, these sessions are tailored to meet you exactly where you are.

    Together, we can dive into areas such as brand positioning, class experience and programming, pricing strategy, leadership development, community building, and personal performance. I also support clients in navigating real-life entrepreneurial challenges such as decision-making, boundaries, hiring, and sustainable growth through a lens of both strategy and lived experience in the industry.

    Topics may include:

    • Defining your niche + standing out in a saturated wellness space

    • Building a personal brand that feels authentic and converts

    • Creating high-value offers (classes, programs, memberships)

    • Pricing confidently for sustainability and growth

    • Developing recurring revenue streams (vs one-off income)

    • Strategic content + Instagram that builds authority and trust

    • Launching programs, workshops, or retreats successfully

    • Elevating client experience to increase retention and referrals

    • Time, energy, and burnout management as you scale

    • Stepping into leadership with clarity, confidence, and direction

    Investment:

    • Single Session: $200

    • 2+ Sessions: $180 per session

    • 5-Pack: $850

    • 10-Pack: $1,600

  • For studio owners and wellness brands ready to elevate, this mentorship offering is designed to support both the big vision and the day-to-day execution of a thriving business. This is where strategy meets community, and where strong foundations create long-term sustainability.

    Mentorship can include support in areas such as studio operations and systems, team development and leadership, class and product strategy, revenue optimization, brand identity, marketing and client retention, and expansion planning. With over a decade of experience building and scaling multiple successful wellness brands, I bring both a strategic lens and a deep understanding of what it takes to create spaces that truly resonate.

    Topics may include:

    • Clarifying your brand identity and premium positioning

    • Building a profitable membership + pricing model

    • Optimizing class schedules for revenue and flow

    • Hiring, training, and retaining exceptional instructors

    • Creating a signature method or standout class experience

    • Designing a high-touch, community-driven client journey

    • Marketing strategies that actually drive memberships

    • Pre-sale and launch strategy for new studios or offerings

    • Identifying revenue leaks and improving profitability

    • Scaling strategically (second locations, new concepts, expansion)

    Investment Options:

    • Individual session $200/hour 

    • Monthly Mentorship (2 sessions/month) $180 session

    • 6-Month Partnership, ideal for new studio or business owners (bi-weekly sessions + deeper integration): $2100 

  • Bringing over two decades of experience in movement, leadership, and business development to the stage, offering thoughtful, real-world insights for entrepreneurs, teams, and wellness professionals. Her talks blend strategy with lived experience, covering topics such as building sustainable businesses, leadership and team culture, brand evolution, and navigating growth with clarity and resilience.

    Known for a grounded presence and ability to connect, delivering conversations that are both practical and impactful — leaving audiences with a clearer perspective and tools they can immediately apply.

    Investment: Tailored to each engagement, taking into account location, travel, and event size.